Choice Goal Attainment and Decision and Consumption Satisfaction
نویسندگان
چکیده
Vol. XLIV (May 2007), 234–250 234 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Mark Heitmann is Assistant Professor of Marketing (e-mail: mark. [email protected]), and Andreas Herrmann is Professor of Business (e-mail: [email protected]), University of St. Gallen. Donald R. Lehmann is George E. Warren Professor of Business, Graduate School of Business, Columbia University (e-mail: [email protected]). James Bettman served as associate editor for this article.
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